SONIC BRANDING

Sound is one of the most powerful ways people experience and remember a brand. While visual identity systems are carefully designed and consistently applied, sound is often treated as temporary or purely aesthetic. Together with my team, I approach sound as a strategic layer of brand identity, translating brand values, personality and emotion into a recognizable sonic direction. Visual branding makes people recognize a brand, audio branding makes people CONNECT with the brand! 

My journey into sonic branding started after winning an Emmy for my work on The Outlaw Ocean. A friend with a brand heard my music and asked me to create tracks for his campaigns. From there, I realized how much music can shape a brand experience and I’ve been helping brands tell their stories through sound ever since.

Through sonic branding, brands can:

  • Strengthen recognition
  • Build emotional connection
  • Create consistent experiences across campaigns, content and touchpoints
     

4 Case Studies
 

1. WONDR

The story: 
WONDR’s playful and uplifting personality was translated into a complete sonic branding system of 5 mini-albums, one for each experience box. Via the QR code, each customer could hear the music made by Lavito guiding the full WONDR experience. 

Listen here: https://open.spotify.com/album/3svd7p2edfJeM7Ho8VaKIA?si=4HMrlNqhSNOW06tNqWB97w

Testimonial:
“The music added a whole new layer to our WONDR experience boxes.” – Tibbe Verschaffel, CEO Planet B & WONDR
 

 

2. STARBALM

The story: 
The “Born to Move” track translated STARBALM’s focus on movement, energy and active lifestyles into sound, paired with interactive QR code experiences for customers. 

Listen here: https://open.spotify.com/track/3UTjn8RXCok7pJ4xHNrO3h?si=13ed38b7dd4c41c4

Testimonial:
“Lavito turned our campaign into an experience people could feel and interact with.” – Dick Vantintelen, CEO STARBALM 

 

3. Go Forest

The story: 
“The Climate Song” became the sonic heart of Go Forest’s initiative, celebrating new forest planting in Peru and inspiring companies to contribute to sustainability projects.

Listen here: https://open.spotify.com/track/3GXjKGq1TLKIvBH3jkXamX?si=f16520189a4a4ec6

Testimonial:
“The music brought our mission to life and engaged companies like never before.” – Sarah Parent, CEO & Founder Go Forest

 

4. COMBELL

The story: 
“The Blue Song” strengthened Combell’s brand identity by adding a consistent sense of calm, trust and clarity across their campaigns.

Listen here: https://s.disco.ac/vcwtvmkshvae

Testimonial:
“Working together with Lavito on our sonic branding brought a new emotional layer to how we communicate as a brand. ” - Christophe Vandenbulcke, Marketing Manager Combell Group


Working with Agencies

I collaborate with branding and creative agencies as a flexible music partner, supporting:

  • Campaign development
  • Brand identity projects
  • Content and social formats
  • Sonic direction and execution

Fast, adaptable, and aligned with the creative vision: making it easy for agencies to integrate music into campaigns without friction. If you are an agency and need a sonic branding partner, feel free to reach out and I will send you the partnership brochure based on which your agency can gain funds through a system of recommendation. 
 

Let’s CREATE Together

For collaborations, projects, or ideas:
 david@lavitobeats.com